Are you dumb or what? What. 4

We are very fortunate to have volunteers who assist us with game testing, advice on game design, and sometimes I am sure they wonder to themselves.

Are you people stupid or what? I gave you these great ideas three weeks ago and you still haven’t done hardly a thing! You keep going in the same direction! What is wrong with you? Are you just slow?

Julia is shocked

Here is the the short version of reality in a start-up.

  1. Keep your word.
  2. Premature optimization is evil.
  3. Software is wonderful but bills have to be paid.

Like a lot of companies, we have commitments. In our case, we promised schools we would have the Mac and Windows version available by last week and the iPad version two weeks later. This is what is in their lesson plans for specific days and we will deliver. Yes, we could make a lot of changes and the games would be better next month. They’ll be even better the month after that. That’s not the point. The point is we gave our word.

An educational technology company is different in the specifics, but a lot of companies have customers who are counting on them, retail stores that want to use your payment system in the Christmas season, sports media that need your video uploading app for the Super Bowl. Even if YOU think it is okay to miss that schedule, it’s not.

Premature optimization is “optimizing before we know what we need to do”. Funny thing, when I searched for this term I came up with a post “premature optimization is the root of all evil”. Probably everyone at 7 Generation Games is tired of hearing me say it, but it’s true,

“Done is better than perfect”.

With our latest two games, we have tried five different methods. Not to go all ‘stealth-mode’ on you, but one of those turned out to exceed our expectations and it was clear we could drop two others. We would not have discovered the best way to go forward if we hadn’t done some of this experimentation.

If money and time were infinite, I’d be spending 100% of my time writing software for the next couple of years. Yes, having a good product is important. It’s also true, though, that we will probably always be working on our games. I doubt the day will come when at our developers’ meeting, I say,

Well, there are no bugs or improvements listed on bugzilla. Does anyone have any suggestions for improvement?

and everyone says,

Nope. I got nothing.

Developers always think we should spend all of our time on better design and development. The artists think we should spend most of our time on art, the sound people think we need to focus on audio. As much as I would love that, we would run out of money and for some reason all of those same developers, artists, want to get paid.

I continually have to take a break from development, design, etc. to run out and try to get more money, from sales, from investors, from granting agencies. All of those people want us to do something as a condition of parting with their money – collect data, create reports, write reports, financial statements. Meeting those conditions takes time away from development, but, hard as it is to believe, that is not a bad thing.

Gaming companies need to avoid the trap of developing a really beautiful perfect game that no one ever plays because by the time it’s finished you have no money left to tell anyone about it.


Last year, someone showed me a really terrific game and advised me that we should be more like them. It was a lot of things our games weren’t. It ran on an iPad. The animation was better. The characters were better. There were only two levels completed, but those levels were great! The company raised well over a million dollars.

Their name came up last month and I learned what happened to them – they ran out of money making those perfect levels, closed the company and the founders are all working for other companies.

As for us, we now have an iPad game being tested in our beta schools, we have an animator, everything in our games has improved and we are still here. We have made many of those changes that were recommended a year ago.

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4 thoughts on “Are you dumb or what? What.

  • Elaine

    I feel a good game takes time. Making a game, is a form of art. I know you all get busy, and the waiting just prepares me for the next game. I am definitely looking forward to Aztech. I feel like with any art, the art of gaming, when you get to that point where you are like its done, not perfect, its best to let it be. Its easy to pick apart a work of art, in any form, and mess it up without meaning to. Many times, it is the imperfections that endear someone to a work.

  • ventus

    Im not sure at what stage you are with your games now, or what engine you use. But in the near future i suggest you consider taking Unreal4 engine. Its free to get and use, they “only” charge 5% from the money you earn through sales later on.
    Its a high fidelity latest tech with superb graphics – which does play a big role in attracting players, especially the younger ones.
    They even have a market where you can buy or trade models, textures and other pieces needed to construct games in that engine. Best thing is, many of those are free. Im fiddling with a project of my own and i took various packages like complete Forests, Volcanic areas, grasslands, inner corridors and similar, for free.

    I also suggest looking into making a deal with “Steam”, “GoG”, “Itchio” and other such digital retailers to sell your game through them.
    Yes they take their cut (Itchio doesnt or takes the least amount) but you get to millions of buyers.

  • AnnMaria De Mars Post author

    Thanks for your advice Ventus. Right now we are releasing the prototype version of a new game to be tested in the schools – next week! We chose Unity 3D years ago for a variety of reasons, but we’ll take a look at some other options this summer.